Who We Are

We Think Twice is a movement designed with teens for teens.

We Think Twice amplifies the voice of your generation: your voice, your goals, your future. We’re here to help you focus on what drives you and leave the drama behind.

Why

As teens, you face difficult decisions and challenges every day, but your generation is smart and driven. You know that having sex, drinking, and using drugs can get in the way of achieving your goals. That’s why most of you are not doing these things.

What

We are a social media campaign designed with teens for teens to help teens live their best lives.

Who

This campaign is brought to you by the Administration for Children & Families (ACF), Family and Youth Services Bureau and the Office of the Assistant Secretary for Health (OASH), with support from RTI International, who leads the campaign research, design, and implementation.

Campaign Awards

As a campaign designed for youth, with youth, We Think Twice wants to thank our Insiders along with the many youth who have contributed and helped us attain the awards and recognition we have received to date!

Digital Media Campaign

2022 Annual Communicator Awards: Award of Excellence, Campaigns, and Series - Health and Wellness
2022 AVA Digital Awards: Platinum, Web-Based Production | Social Media | Social Campaign (Multiple Platforms)

Website

2021 National Association for Government Communicators, Blue Pencil and Gold Screen Awards: Award of Excellence for Website

Tools and Resources for Youth

2022 AVA Digital Awards: Honorable Mention, Our Goals, Our Lives Video Series, Web-Based Production | Short-Form Video < 3 Minutes
2021 Materials Contest Winner, Healthy Relationships Challenge Online Game, Multi-Media Materials, American Public Health Association, Public Health Education and Promotion Section

Tools and Resources for Parents and Educators

2021 Award of Excellence, Community Saturation Sourcebook: A Field Plan for Youth-Serving Program Providers, Society for Technical Communication, Carolina Competition
2021 Graphic Design USA Health + Wellness competition, Website Tools and Resources
2022 Digital Health Awards
2022 Materials Contest Winner, Toolkit for Engaging Parents and Caregivers in Optimal Health Programming, Training Materials, American Public Health Association, Public Health Education and Promotion Section

Create

Want to voice your opinion and earn gift cards while you do? Become a We Think Twice Insider!

Champion

Does your organization serve youth? Are you an influencer who wants to collaborate?

Amplify

Are you a parent, caregiver, teacher, coach, or youth mentor? Spread the word about We Think Twice with the teens in your life.

We stand with YOU

We believe words and actions matter.

Many teens experience instances of judgment, hate, and discrimination due to the color of their skin, ethnicity, mental and physical differences, sexual orientation and gender identity.

Enough already.

We believe we are stronger when we stand together.

Illustration of person holding sign that says "Your unique talents and dreams are important to the community".

Your unique talents and dreams are important to this community.

We think twice about our words and actions.

Let's unite to provide a safe and supportive platform.

How can we do better? Your input is encouraged.

We see you and you matter.

Take Action

We want to hear from you! Learn how teens have helped shape the campaign so far and how you can get involved.

Make your voice heard

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